How To Cross-Portfolio Editorial Franchise
Logo | Identity | GFX package | Animation
From Halloween to Thanksgiving to Holiday, How To was set as the go-to source for inspiration, ideas and must-have products visible across Discovery’s brands. The How To franchise was an editorial priority and received promotion across homepage, newsletters and social. It used a custom graphics package which generated 2.1M in revenue through franchise partners such as Target, Milk Bone, Cabot, Mike's Hard Lemonade, and more.